Googles new “Snippets” feature now provides a ‘Google’ hand-picked result based on what ‘Google’ would prefer you see on top.
When doing Google searches, we have gotten used to seeing short cuts or sneak peaks within our browser before even clicking a site. In theory this can save us time and clicks but if these time saving short cuts can be used to feature lower ranked or biased search results on top of legitimately algorithm ranked organic results, then we have and issue.
Do you think Burger King should be the consulted source to describe what a “Big Mac” really tastes like?
Should Ford be the source to discuss Chevrolet safely standards?
Do you think the ACLU should be to source for information that defines what “Intelligent Design” is?
Can you see the basis for bias?
Bad news is this is what’s happening today.
Good news is that you can do something about it.
In the bottom right corner of this screen shot you can hit the Feedback tab.
Let Google know how this appears to you. Does this seem impartial or use Google bias?